Date: 25th June 2018 at 7:00pm
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The club released the club’s new home kit on Friday, and reaction to the new shirt has been pretty mixed.

Adidas haven’t gone with a bespoke design, and have used one of their templates. The Lyon home kit for next season uses the exact same design. Our home shirt:

Fans on Twitter liked some of the new kit’s features, although they were hoping for something a bit more imaginative:


It is certainly better than some of our recent home shirts I think, but other than that, the lack of originality in the design is a bit disappointing.

I wasn’t surprised though as the kit idea has been doing the rounds on social media over the past few weeks.

Our kit manufacturer deal comes up for renewal at the end of the 2019/20 season so we will have one more new kit design from them. Hopefully, next year’s kit will be a bit more inspiring.

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2 Replies to “‘It’s Grown On Me’ ‘Some Uninspiring Design Staff’ – Birmingham Fans Split On New Home Shirt”

  • Having read another article I now realise this shirt is the Adidas ‘Regista 18’ shirt which you can buy for £14.99.So we are paying an extra £30 for our amazing logo plus the advertising……..the shirt is OK/Average and no doubt I will buy one BUT it’s a bit of a rip off for an already existing Addidas design.
    Having been a bit critical I do like Addidas as a brand and of course the most important thing is not the shirt but the players wanting to play for the club badge on that shirt….

  • I am a traditionalist and like a fairly plain blue shirt with blue shorts. Failing that why not copy a design from the Spain or Italy leagues where they seem to know how to produce something special. Having said that our away kit should be a copy of Borrusia Dortmands home kit which looks really imposing.

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