Date: 5th January 2017 at 5:44pm
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The January transfer window is an extremely hectic period with clubs looking to secure deals for players that could be the difference in them gaining promotion or falling at the final hurdle.

As a result of this, clubs may end up having to pay over the odds for players due to the prize of getting to the Premier League or staying in the Premier League being so financially beneficial.

For some clubs in the Championship, the signing of a £10m striker will push them over the line and ensure that they will be the club popping open the champagne come May.

We have already seen Blues linked with players that are clearly on high wages and also carry with them a hefty price tag.

Yes, we have money to spend (a reported £10m) but that is still far from what other clubs are able to spend so it’s crucial that we spend this money wisely and not let it go to waste.

We are also in a position where teams higher up in the Championship have that advantage of using their current league position and situation to aid their pursuit of a player.

From the outside looking in, Blues are in a poor run of form under a new manager looking to change the style of play which will take time and, if a player was to drop down from the Premier League, their eyes would naturally gaze towards the likes of Newcastle, Brighton and Derby etc.

A reported target of ours, Ruben Loftus-Cheek, is a highly sought after player and it’s obvious that a club like Brighton would lead the chase ahead of us.

For Gianfranco Zola, it’s important that he chooses wisely as to who he wants us to proceed with and attempt to sign this window.

Most of the names I have seen linked with Blues are very unlikely to materialise into anything and, as a club, we are still very much the underdogs in the race for a player like Bakary Sako.

It’s crucial that we don`t waste time over deals that are a miles off from happening.

Yes, let’s be a little bit ambitious but we also need to stay realistic. £10m is a lot to us but it won’t allow us to make drastic changes to the squad and other clubs will still lead the chase ahead of us.

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