So it looks as if Blues are set to do things the hard way.
The club recently held a supporter’s forum, in which a panel of executives from the club, including director Edward Zheng, were in attendance. In that forum (via Birmingham Live), the panel laid out the club’s ambitious plans for the future, but explained how it’s not quite as straight forward as it could be because of their Financial Fair Play (FFP) problems from last year:
“As a Club we cannot go into specifics, but we are mindful of EFL regulations and we continue to operate in a manner which reflects this but at the same time also helps to fire our ambitions. Our main objective and principal remains: to get this Club back to the Premier League. We have started on a new journey with a new philosophy, a new way of playing and new strategies.”
At least they’re being as open about it, but there’s still more they could be saying.
Whilst the FFP situation was always going to be something of an anchor around the club’s neck this season, it would be better if they gave the fans at the very least a rough idea of just how bad or indeed good things are.
Especially with the January transfer window just around the corner, it would give the fans some sort of idea as to what sort of deals the club can be expecting. Should they be expecting a lot more free-agents to come through the door, much in the same way Jeremie Bela, Josh McEachran and Fran Villalba have done so far this year? Or will there be a chance that the Blues will be able to splash the cash like the £6.3m (via the BBC) that they spent on Ivan Sunjic in the summer?
They say they have to be mindful of FFP and the regulations, but by how much?
I’m not expecting a full debrief of every penny in the club’s account, but a simple ‘we will have the chance to spend’ or ‘it’s going to be more free agents I’m afraid’ will suffice. It just saves the fans from being left out in the dark and means they can get their expectations in line.
What area do Blues need the most investment this January?
Is that really so much to ask?