The Football League has renewed its partnership with current sponsors Sky Bet this week, and they will continue their agreement for the next three years.
The agreement will see a revenue boost for all Football League sides and along with the pointless rebranding to the English Football League, the new deal comes into place in August 2016 – running until at least 2019.
Allied to the rebranding, the current naming titles of the Sky Bet Championship, Sky Bet League One and Sky Bet League Two will continue, and the sponsorship also sees the Play Offs now knock as the Sky Bet Play-Offs.
So in short, the Championship, League One, League Two and Play Offs for ease.
Shaun Harvey, Football League Chief Executive explained.
‘At a time when The Football League is very much focused on its future, which includes our imminent re-branding to the EFL, it is a great encouragement to see Sky Bet putting their continued faith in our competition and our clubs. This is an excellent way to end an outstanding year of league football and, on behalf of clubs, I would like to offer my appreciation to Sky Bet for their continued commitment.’
Sky Bet Chief Executive, Richard Flint added.
‘Over the last couple of seasons we`ve loved working with the League, its clubs and the fans, and so are delighted to extend Sky Bet`s sponsorship. We are proud to continue our investment in such a fantastic competition and look forward to making betting better for football fans.’
The divisional logos have also now been released.
Introducing our new @SkyBet #EFL competition logos launching from next season… pic.twitter.com/idxJRaznej
? The Football League (@football_league) December 22, 2015
