In a surprise announcement this morning, the club revealed we had agreed to a naming rights deal for both the stadium and the training ground.
For the next three years, the ground will be called St Andrew’s Trillion Trophy Stadium.
On Twitter, some fans felt the deal would give the club some much-needed income, while others weren’t so sure about the decision:
How embarrassing.
— Paul Robinson (@itsapablo) 14 June 2018
No thanks.
— Jordan Bessant (@JordanBessant) 14 June 2018
— Dean Richardson (@d3anr) 14 June 2018
Always be st andrews in my eyes
— Adam (@Adamhbcfc) 14 June 2018
TTA:
“How we gonna spend money with FFP an issues?”“We know, let’s sponsor ourselves as a way to legally pump a truck load of cash into the club. Job done”
— Darren Nelson (@stan_drews) 14 June 2018
So many clubs generate money from using naming rights on stadiums, this is only a positive
— Jack (@BCFCJack_) 14 June 2018
Good idea and glad the board are finding ways to generate more revenue, whilst keeping St Andrews as the name.
— Jay ???????????????????????????? (@BCFC__Jay) 14 June 2018
Can’t understand any of the moaning, they’ve noted nobody wants it and how can you knock them with actually wanting to invest as much money as possible into the club.
— ol (@oliolioli_perry) 14 June 2018
Doesn’t bother me in the slightest and they’ve kept St. Andrews
— bluenose81 (@bluenose1891) 14 June 2018
Even more money how can anyone complain #BCFC
— Hotshot Hale (@HotshotHale) 14 June 2018
I’m unhappy with the renaming rights however this is superb business. It allows TTA to invest a large amount of cash without breaking FFP.
— ziggy indestructible (@CJagainandagain) 14 June 2018
Brilliant idea. Had to be done. It’s still St. Andrew’s. Good job Blues ???? #STATTS #bcfc
— Matthew Brennan (@MattyBrennan) 14 June 2018
I’m happy with that if it helps us beat FFP its still St.Andrews and I think TTA know that and won’t care if we dont use the TTA part of the name
— BeatusBluey ???? (@Bluey_Bcfc) 14 June 2018
No one is actually going to use the Trillion Trophy part & will probably only be on for a few years at the most. If they dropped the St Andrews part could understand people moaning but they have got around FFP in a clever way.
— Michael Jabbari (@mike1983jabbari) 14 June 2018
Verdict:
With St Andrew’s still being in the name, I can’t see anyone calling the stadium anything different, even with the new sponsorship deal.
The club are trying to find ways to bring in money to support the team and what they claim will aid in “improving the playing squad.”
If it does help us finance moves for new players, I am all for it to be honest with you. We need to increase revenues to give ourselves more flexibility in the transfer market. Anyway, it certainly sounds better than Kitkat Crescent which used by York City’s stadium name!
