Date: 12th February 2014 at 6:31pm
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Birmingham International Holdings Limited, the parent company of Birmingham City Football Club have confirmed they are to sell 12% of their shares to a Chinese advertising firm.

As expected BIHL are now looking to attract investment through selling off stakes in the club. I doubt they will sell enough to give away a controlling stake in the club, this is simply a money raising exercise on the surface.

Beijing Triumph International Media Advertising Co are to take 12% of Birmingham City. The deal values the football club at £29.241m. The deal is for a reported £3.5m.

Obviously a huge drop in share price from when Yeung bought Blues for around £80 million.

Beijing Triumph International Media Advertising Co will now have the opportunity to put two directors onto the board at the club.

BIHL has slumped in price since resuming trading, the company has been able to resume trading as Carson Yeung resigned from its board of directors. The new chief executive of BIHL is Panos Pavlakis who is taking an active interest in the running of Birmingham as a football club.

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