Nicolites are set to become Birmingham’s new main shirt sponsor for next season and this has caused some concern among several members of the public and some charities.
Although the product is aimed at helping people quit smoking, the Birmingham Mail reports that they have been criticized for normalizing the use of smoking.
According to the council over a third of young people are smoking in the Birmingham area and this is going no way to helping taboo the subject within the younger range of Birmingham communities.
